I'm a brand, content, marketing, and communications leader with nearly 20 years' experience turning storytelling into measurable business outcomes. My experience spans B2B, B2C, B2B2C, and DTC, as well as nonprofit and mission-driven industries.

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My early career consisted of journalism, publishing, and entrepreneurship, so my approach to marketing is from the standpoint of a business owner. It’s not websites or newsletters. It encompasses every possible touchpoint between the brand and customer, from a social media post to a post-purchase customer service inquiry. The impact of marketing is also holistic, because the more a business succeeds, the more its employees and customers succeed. It affects everything.

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In addition to storytelling and having an entrepreneurial mindset, I'm also a systems thinker and problem-solver. I live and breathe efficiency and optimized operations. Marketing and communications should never operate in a silo. Cross-departmental collaboration and stakeholder buy-in are essential.

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As a people leader, I see myself as a facilitator, communicator, motivator, and the person who removes roadblocks for the teams that are executing the work. Whether I’m managing direct reports, third-party vendors, or agencies, I seek to communicate stakeholder objectives and needs while optimizing the team for the highest level of output to achieve those goals.