I'm a content, marketing, SEO, AI Search, and communications leader who turns storytelling into measurable business outcomes. While I have certain specialities, I came up through generalist marketing, so I understand how the every facet of marketing works together as an integrated growht system.

My experience spans B2B, B2C, B2B2C, and DTC, as well as nonprofit and mission-driven organizations. I've worked across industries as a consultant. 

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My early career consisted of journalism, publishing, nonprofit work, and entrepreneurship, so I approach marketing with a unique perspective. Part of this is recognizing that marketing plays a role in almost every area of a business, so cross-departmental collaboraiton is key. I'm a systems thinker and problem-solver. I take pride in building efficient and optimized operations.

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As a people leader, I see myself as a facilitator, communicator, motivator, and the person who removes roadblocks for the teams that are executing the work. Whether I’m managing direct reports, third-party vendors, or agencies, I seek to communicate stakeholder objectives while optimizing the team for the highest level of output to achieve those goals.