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I’m a senior marketing leader and strategist with 16+ years of experience driving customer growth, retention, and engagement across the full funnel. I specialize in brand strategy, full-funnel marketing, and lifecycle marketing, with a proven track record of building scalable marketing functions from the ground up. My focus is on aligning brand and lifecycle strategies with business objectives and crafting campaigns that deliver measurable results while fostering customer loyalty.
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With deep expertise in content development, messaging, and digital strategy—and a collaborative approach working closely with sales, operations, and product teams—I help companies modernize marketing processes, streamline execution, and scale successful initiatives for sustained growth.
SENIOR
LEADERSHIP
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Team building & mentorship
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Team leadership & motivation
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Cross-functional collaboration
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Cross-functional project management
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Strategic planning
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Brand positioning & market differentiation
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Process improvement
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Agency & vendor management
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Stakeholder communication & executive reporting
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Data-informed decision making
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Budget planning & management
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ROI accountability
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Scaling marketing operations for growth
INDUSTRY
EXPERIENCE
B2B | B2C | B2B2C | Agency
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​Corporate | Startups | Nonprofits | Luxury Brands | Dealer-Distributor Model | Channel Based Distribution
Sectors:
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Luxury Housing
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Architecture & Building Materials
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Manufacturing
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Behavioral Health & Wellness
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Automotive & Fleet Services
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Finance & Banking
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Publishing & Authors
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Commercial Services (Cleaning, Recycling, Snow/Ice Removal)
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Modular Homes
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Specialty Apparel
FULL-FUNNEL & LIFECYCLE
MARKETING
Marketing Strategy & Leadership
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Led brand, content, and creative strategy development
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Developed lifecycle marketing strategies: acquisition, nurture, retention
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Planned go-to-market campaigns aligned with business goals
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Mapped customer journeys and executed audience segmentation
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Fostered cross-functional collaboration and stakeholder engagement
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Managed budgets and tracked KPIs for data-driven optimization
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Directed teams, agencies, and vendor partnerships
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Executed growth hacking strategies with measurable impact
Digital Marketing & Web
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UX & CRO best practices for lead-gen websites
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CMS platforms (WordPress, Wix, HubSpot, etc.)
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SEO: on-page, technical, and content-driven
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AIO: Articficial Intellegence Optimization
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Landing page optimization & lead generation funnels
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CRM integration (HubSpot, Salesforce) and light HTML/CSS
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Web analytics (GA4, Search Console, Hotjar, etc.)
Brand & Messaging
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Brand positioning and value proposition development
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Messaging hierarchy, tone of voice, and storytelling
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Brand refreshes, rebrands, and strategic repositioning
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Consistent brand execution across all channels and customer touchpoints
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Reputation management and social proof strategy (reviews, testimonials, influencer alignment)
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Cross-functional brand alignment with marketing, sales, and service teams
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Public relations, thought leadership, and media outreach
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Crisis communication planning and real-time issue response
Business Devlopment & Influencers
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Organic content strategy and audience engagement planning
Cross-platform content calendars and strategic scheduling
Influencer and UGC program development to build trust and visibility
Strategic brand partnerships and media collaborations
Paid social campaigns and boosted content for performance growth
Social listening, sentiment tracking, and community engagement management
Content Marketing
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Copywriting, copyediting, and editorial direction
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Thought leadership, blogs, and long-form storytelling
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Email marketing strategy, automation, and nurture campaigns
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SEO-driven content and keyword strategy
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Content calendars, repurposing, and evergreen planning
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Visual content direction for photography, video, and design
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Content performance tracking and data-informed optimization
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Cross-functional collaboration and content governance systems
Performance & Growth Marketing
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Campaign strategy and performance optimization
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Multi-channel paid media: search, display, social, retargeting
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KPI definition, tracking, and performance reporting
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A/B testing, conversion rate optimization, and funnel analysis
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Audience targeting and segmentation refinement
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Conversion Rate Optimization
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PPC Advertising
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Google Ads
EDUCATION & CERTIFICATIONS
2022
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2022
​2022
2022
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2022
2021
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2008
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2006
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Google Analytics 4 (GA4)
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Online Marketing Associate (OMCA) Certification, OMPC, License: #10479OMCA
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Communications Strategy, LinkedIn Learning
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Crisis Communication Certification, LinkedIn Learning
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Mastering Communication as a Leader, LinkedIn Learning
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Google Ads Certification
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Bachelor of Arts, History, with honors, summa cum laude, California State University, Fresno
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Associate Degree in Liberal Arts, Social Sciences, West Hills College
What people are saying ...
Stephanie is a pro. I needed to place my new business on the digital map through Facebook engagement and SEO strategy. She provided web design and SEO services for me. We started receiving targeted calls within the week.
She also greatly enhanced my website with relevant content and professional customer interaction. She is a pro and knows how to maneuver the ‘digital age.
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- David Clevenger,Kings Gospel MissionKings RecyclingAutowerx